Lead capture and distribution
New enquiries sit in inboxes while people decide who should call. We route each lead by service, location, and capacity, then log the source in your CRM.
2 min
target response time for a new enquiry
Business process automation for UK teams
Automate the busywork that slows your growth.
Every unanswered lead, delayed follow-up, and spreadsheet error costs revenue. Ewan & Elliot Engine connects your CRM, sales pipeline, support tickets, and back-office tasks so work keeps moving after the office closes.
30% more lead-to-opportunity conversions in 60 days
50,000+ follow-up tasks automated for UK SMEs
Live workflow
Sales pipeline
New leads
Northline Services
Inbound form
Inbound form
Cairn Legal
Referral
Referral
Qualified
Harbour Works
Task created
Task created
Proposal
Muir & Co
Reminder set
Reminder set
New lead detected · owner assigned · reply sent in 2 minutes
Built around the work you already do
How we automate your business engine
Sales automation should remove friction at the hand-offs. These workflows catch the small tasks that quietly drain a team each week.
Automated follow-up sequences
A lead gets the right message after a call, quote, or missed reply. Your team can pause a sequence whenever a human conversation needs to take over.
50k+
follow-up tasks handled for UK SMEs
Deal-stage triggered tasks
Move a deal and the next action appears automatically. Proposal reminders, checks, handovers, and internal alerts happen without another spreadsheet.
0 gaps
between agreed pipeline stages
Customer support ticket routing
Tickets reach the right person with the relevant customer history attached. Urgent issues rise to the top, while routine requests follow a clear queue.
1 view
for support context and ownership
CRM automation integration
Plug into your existing tools.
We don't rip and replace. Ewan & Elliot Engine adds an intelligence layer above your current stack, so customer details and next actions travel with the work.
Major CRM connections include Salesforce, HubSpot, Zoho, and Pipedrive.
Email
Accounting
Scheduling
Support
Marketing
Your
CRM
CRM
Sales automation UK
Real metrics from real UK businesses
The right workflow makes its mark in minutes saved and opportunities handled.
2 mins
Lead response time
A B2B service company moved from four-hour replies to a two-minute first response.
"The team sees the next action before the lead goes cold." — Agie C.
15%
Recovered sales
An e-commerce team recovered 15% of abandoned-cart sales with timely, personalised follow-up.
Omotunde Wordingham, E-commerce Operations Lead
20 hrs
Saved every week
A recruitment firm automated candidate outreach and reclaimed twenty hours for its consultants.
"Why did we choose Ewan & Elliot Engine? Because the workflow was clear before the build began." — Libbie F.
A practical business automation process
From pain to automated in 3 steps
No drawn-out programme. We find the hold-up, fix the hand-off, and help your team use the new flow.
Audit
We map your lead-to-cash process, including inboxes, spreadsheets, approvals, and the moments where work stops.
See the gaps.
Build
We configure the automations, connect systems, write the rules, and test exceptions with real examples from your operation.
Make the hand-offs work.
Launch
Your team gets clear training, a controlled go-live, and support while the new process settles into daily work.
Keep work moving.
Business process automation FAQ
Common questions about BPA
Good automation has clear rules and a safe fallback. Here is what that looks like in practice.
Will automation mess up my CRM data?
No. We map fields, test records in a controlled area, and set permissions before anything reaches live data. Each workflow has an audit trail.
How do you handle exceptions?
Exceptions go to a named person with the context they need. The process pauses rather than guessing, and the reason is recorded for review.
Can I still personalise my messages?
Yes. Rules can use customer details, service type, deal stage, and conversation history. Your team controls the tone and can step in at any point.
What if my team hates the new workflows?
We involve the people doing the work during the audit, keep screens and steps simple, then train the team around real cases. If a rule creates friction, we change it.
Stop losing leads today
Give your sales process room to move.
Book a 30-minute process audit with Ewan & Elliot Engine. We will focus on one bottleneck, the systems around it, and the next practical fix.
Book a 30-minute process audit